Ça fait déjà quelque temps que le projet d'une ville Facebook est à l'étude. Mais cette fois, il semble sur le point de se concrétiser. Dans une vidéo postée vendredi sur sa page, le géant de l'internet a dévoilé les premiers plans de son «campus Willow», prévu à l'endroit même du siège de la compagnie, à Menlo Park près de San Francisco, au cœur de la Silicon Valley de Californie.
Investing in Menlo Park and the CommunityWe found a home when we moved to Menlo Park in 2011. We are part of this community, and being here makes it possible for us to work on our mission to bring the world closer together. That's why we plan to keep investing in this community. When we first expanded beyond our original campus, we looked no further than across the street. Frank Gehry helped us design that building, which we call MPK20. Our presence has expanded further since then, and we are now planning to redevelop the former Menlo Science & Technology Park which we intend to call Willow Campus. Working with the community, our goal for the Willow Campus is to create an integrated, mixed-use village that will provide much needed services, housing and transit solutions as well as office space. Part of our vision is to create a neighborhood center that provides long-needed community services. We plan to build 125,000 square feet of new retail space, including a grocery store, pharmacy and additional community-facing retail. The first official step will be the filing of our plan with Menlo Park in July 2017. We will begin more formal conversations with local government officials and community organizations over the course of the review process, which we expect to last approximately two years. We envision construction will follow in phases, with the first to include the grocery, retail, housing and office completed in early 2021, and subsequent phases will take two years each to complete. Housing is also critically important to these efforts. We hope to contribute significantly to the housing supply by building 1,500 units of housing on the campus, 15% of which will be offered at below market rates. This added on-site housing should also mitigate traffic impacts from growth. These efforts complement our ongoing work to address the issue, including the Catalyst Housing Fund for affordable housing we established in partnership with community groups to fund affordable housing for our local area. The fund was initiated last year with an initial investment of $18.5 million that we hope will grow. The region's failure to continue to invest in our transportation infrastructure alongside growth has led to congestion and delay. Willow Campus will be an opportunity to catalyze regional transit investment by providing planned density sufficient to support new east-west connections and a future transit center. We're investing tens of millions of dollars to improve US101. Construction will generate an array of jobs, and we're planning to help local workers access those opportunities. The site will be developed in two phases designed to bring office, housing and retail online in tandem. Our hope is to create a physical space that supports our community and builds on our existing programs. We've hosted tens of thousands of community members at farmers' markets and events, and partnered with nonprofits like Rebuilding Together Peninsula to rehabilitate local homes. We've also enrolled local high school students from East Palo Alto, Belle Haven and Redwood City in our six-week summer internship program. This is only the beginning. Going forward, we plan to continue to work closely with local leaders and community members to ensure Facebook's presence is a benefit to the community. It's one we're lucky to call home. Our design partner in imagining the campus is OMA New York. We have worked with them to prepare a video describing our vision and hope for integrating more closely with our community.
Posted by Facebook Local Communities on Thursday, July 6, 2017
Vie de quartier
Et Facebook a déjà tout imaginé pour ses employés : des épiceries, des pharmacies et des commerces pour combler les plus de 11 600 mètres carrés de surface commerciale. Sans oublier des logements plus abordables, de nouvelles lignes de transports, des bureaux et des services nécessaires permettant la création d'une vie de quartier pérenne. Tout comme une vraie ville, «non contrôlée par Zuckerberg», ironise le site américain Mashable.
«Nous espérons contribuer de manière significative à l'offre de logements en construisant 1 500 unités sur le campus, dont 15 % proposés avec des taux inférieurs au marché», indique la firme dans un post. De l'immobilier sur le lieu de travail qui permettra aussi de fluidifier un trafic routier alors en pleine croissance. De quoi faciliter la vie des salariés mais aussi de «générer un éventail d'emplois». Une réorganisation qui rappelle le paternalisme industriel européen des XIXe et XXe siècles et les cités ouvrières françaises.
Dans le courant du mois de juillet, la société déposera auprès de la municipalité de son fief de Menlo Park les plans du projet, avant d'entamer les discussions avec «les représentants locaux et différents organismes». L'étude du «village» devrait prendre 2 ans. «La construction se déroulera ensuite par étape», détaille Facebook, avec d'abord l'épicerie, la vente au détail et les logements, puis les bureaux en 2021 et un but affiché de tout terminer d'ici 2023.